- November
- 30
According to a new report by the Marketing to Moms Coalition, the State of the American Mom shows a shift in perception among working moms vs. stay at home moms. Surprisingly, more working mothers say they attend their child’s school and extracurricular events than mothers who do not work outside the home.
Also of note: African American mothers are the highest cell phone users in the group—relying on technology to talk to their children more frequently during the day.
The bottom line: we moms are a powerful consumer group.
Posted by Jeanne Muchnick on Friday, November 30th, 2007 at 11:05 am |
Print This Post
|
Email This Post
| 1 Comment »
- November
- 16
Everyone in my family is sick—always happens this time of year when it’s one temperature outside but a whole other climate inside. The other day it was warmer outside than in my office, where, most of us were tying wearing our coats. Today it’s hot as … well, you know where.
Same with my kids’ school—it’s hot (or cold) inside; then cold (or hot) outside. And so: hello cold and flu season. At least it’s the weekend (yeah!) so we can all regroup.
More scintillating blog-fodder to come….promise! Where are you, Steve C.?
Posted by Jeanne Muchnick on Friday, November 16th, 2007 at 5:30 pm |
Print This Post
|
Email This Post
| Post a Comment »
- November
- 2
We all know life isn’t fair. So accept that before you read on.
How you look equates to how you may be treated at the office.
According to a study by Yale psychologist Marianne LaFrance women with medium-length hair was equated with communicating “intelligence” at the workplace. Hair which was too long and sexy made women look less smart and professional. Ditto for hair which was too short and boyish.
In another study by the Federal Reserve Bank of St. Louis, researchers found that there’s a “pretty premium” – with beautiful people tending to earn 5% more an hour than “their less comely colleagues.” Plus, another study also showed that the wage differential for obesity seems to be limited to “white women.” Of this group, those considered “obese” in terms of their body mass index (BMI) in both 1981 and 1988 earned 17% less than women within their recommended BMI range!
As if we women didn’t have enough to think about!
Posted by Jeanne Muchnick on Friday, November 2nd, 2007 at 11:25 am |
Print This Post
|
Email This Post
| 1 Comment »