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The Working Mother's Blog

State of Momhood

November
30

According to a new report by the Marketing to Moms Coalition, the State of the American Mom shows a shift in perception among working moms vs. stay at home moms. Surprisingly, more working mothers say they attend their child’s school and extracurricular events than mothers who do not work outside the home.

Also of note: African American mothers are the highest cell phone users in the group — relying on technology to talk to their children more frequently during the day.

The bottom line: we moms are a powerful consumer group.

This entry was posted on Friday, November 30th, 2007 at 11:05 am by Jeanne Muchnick. You can follow any responses to this entry through the RSS 2.0 feed.
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The blog of two busy, multi-tasking moms on balancing work and family (and still getting dinner — even if it’s take-out) on the table!

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About the authors
Jeanne MuchnickJeanne Muchnick is a multi-tasking mama who's been writing about her two girls ever since they were born. She's the former Editor of Baby Magazine turned InTown Senior Editor whose parenting stories have also appeared in a variety of national consumer magazines including Woman's Day, Healthy Kids, Parents, Parenting, Pregnancy, FamilyFun and more. She lives in Larchmont, NY with her two girls: Corey, 14 and Sydney, 11, her husband, Mark and her flat coated retriever, Chip.
Mary Lynn
MitchamMary Lynn Mitcham, the editor-in-chief of InTown Westchester, is new to the mom scene. Her son, Owen, was born on the Fourth of July, 2006. Needless to say, she's still trying to figure out how to get herself - and her son - dressed and fed and still make it on time to work. Before she joined InTown and motherhood, she worked as a senior editor at Travel Holiday magazine and has freelanced for several publications including Parenting, Adoptive Families, Bridal Guide, Boating, Men's Fitness, and more. She lives in Westchester with her new baby and her husband, Adam.
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