State of Momhood
According to a new report by the Marketing to Moms Coalition, the State of the American Mom shows a shift in perception among working moms vs. stay at home moms. Surprisingly, more working mothers say they attend their child’s school and extracurricular events than mothers who do not work outside the home.
Also of note: African American mothers are the highest cell phone users in the group — relying on technology to talk to their children more frequently during the day.
The bottom line: we moms are a powerful consumer group.